When we think of power dressing, images of sharp blazers, tailored suits, or that one dress that makes us feel like we can conquer the world often come to mind. But did you know that there's actual science behind why certain outfits make us feel more confident, focused, and ready to take on any challenge?
This concept, known as "enclothed cognition," suggests that the clothes we wear don’t just influence how others perceive us—they also affect our own mental state and behaviour.
What Is Enclothed Cognition?
Enclothed cognition is a term coined by researchers Hajo Adam and Adam Galinsky in a 2012 study published in the Journal of Experimental Social Psychology. The study showed that what we wear can directly influence our psychological state. The researchers found that participants who wore white lab coats—a symbol of intelligence and carefulness—performed better on attention-related tasks than those who didn't.
The key takeaway is that the symbolic meaning we attach to certain types of clothing can change the way we think and behave. It’s not just about looking the part; it’s about feeling the part.
The Psychological Impact of Power Dressing
Boosts Confidence: Wearing clothes that make us feel powerful can literally make us feel more confident. The right outfit can elevate our mood, increase our self-esteem, and help us tackle challenges with a stronger sense of self-assurance.
Enhances Performance: Just like the participants in the enclothed cognition study who performed better in lab coats, dressing in a way that makes us feel competent and in control can enhance our performance, whether it's in the boardroom or any other high-pressure environment.
Influences Perception: Power dressing isn’t just about how we feel; it also affects how others perceive us. Dressing in a way that conveys authority and professionalism can lead to others treating us with more respect and seriousness, which in turn reinforces our own confidence and effectiveness.
Reduces Stress: Feeling prepared and put together can help reduce anxiety and stress. When you know you look the part, you’re less likely to be preoccupied with concerns about your appearance and more focused on the task at hand.
Finding Your Power Outfit
So, how do you find that one outfit that makes you feel unstoppable? Here are a few tips:
Identify What Makes You Feel Confident: Whether it's a well-tailored suit, a bold-coloured dress, or a pair of killer heels, find what makes you feel like your best self.
Invest in Quality: The feel of quality fabric and a perfect fit can significantly boost your confidence. Invest in pieces that make you feel good every time you put them on.
Stick to Your Style: Power dressing doesn’t mean you have to conform to traditional ideas of "professional". It’s about what makes you feel powerful. Whether your style is classic, edgy, or bohemian, find what resonates with you.
Accessorise Thoughtfully: Sometimes, the right accessory—whether it’s a statement necklace or a sleek watch—can elevate an outfit and make you feel even more empowered.
The science of enclothed cognition shows us that our wardrobe is more than just a collection of clothes; it’s a powerful tool that can influence our mindset, performance, and the way we navigate the world. As women, embracing the concept of power dressing means recognising the impact our outfits can have on our daily lives. So, go ahead and find that one outfit that makes you feel unstoppable—because when you look the part, you’re already halfway there.
Sources:
Adam, H., & Galinsky, A. D. (2012). Enclothed cognition. Journal of Experimental Social Psychology, 48(4), 918-925.
Vandana, S. (2017). The psychology of fashion: The impact of clothing on the perception and behaviors of women. International Journal of Applied Social Science Research, 1(2), 24-30.
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